Getting Clients Twitterpated About Your Company

I can barely remember a time before computers – let alone remember what I used to do before the social media explosion (I’m kidding… I don’t spend my entire day online). Although computers were always (somewhat) around throughout my childhood, there are a few moments that describe my progression through technology and social media as a child of the digital era:

1)   I saw a computer for the first time in 2^nd grade (I played Oregon Trail)

2)   I was 9 years old when I first got on the Internet (supervised by my parents of course)

3)   I spent the majority of my adolescence on MySpace

4)   I was on Facebook when it was only accessible to college students

5)   Created a Twitter account last week (some would say I’m a little behind on this one)

My experiences probably aren’t too different from my peers, but for an aging population I would imagine their experiences are completely different. With the rapid rate of technology growing everyday it can be hard for anyone to keep up. I find myself struggling to understand the ins and outs of Twitter.

Unfortunately, it seems that the digital age is in full swing and we have to learn to adapt – otherwise we’ll be left behind. Okay, maybe that statement is a little dramatic but from an organizational standpoint it may very well be true.

In recent years companies have dove into the social media realm in hopes of broadening their client base and making themselves more accessible, and Facebook has been the social media outlet of choice… until Twitter. But from my personal point of view, I don’t think Facebook helps companies connect with their clients like Twitter can – especially with the new updates Facebook has made.

So in hopes of spreading the word about Twitter, I found a great article from http://www.socialmediatoday.com that does a great job of breaking down reasons why companies should use Twitter to better connect with their clients, customers, and other untapped populations. Below is a summary of the reasoning listed in the article.

• Have engaging content that people want to read and respond to. The content should humanize the company, providing an approachable online presence.
• Twitter allows businesses to have real time interactions with their customers.
• Gives companies a way to monitor what people are saying about brands and can react accordingly.

Please see the full article HERE.

Take the plunge and dive into Twitter! It could really help your business!

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